Audience Profile

Do not disturb.


Age: 15-25 
Sex: Male 
Ethnicity: White 
Education: Secondary School/College/University Students 
Lifestyle: Computer Games/Internet/Nerdy  
Location: Urban

My film will be aimed at 15-25 year olds who live in Britain as it will be shot in Britain as they can relate to the location. It will be mostly aimed at males as  .My film will be able to be seen at all A, B, C1, C2, D and E Demographic categories but my film is mainly aimed at B, C1, C2 and D Demographic groups. These groups intended for are the middle classed, unemployed group of people around which is around teen-young adult 15-25. 81% of 15-25 go to the cinema at least once a year. Teenagers and young adults were the most frequent cinema-goers in 2009.


For the age certificate being 15, this allows the film to be aimed at teens-young adults as a 15 certificated film can contain the same depth of an 18 film but in slightly less detail. We can do this by minimizing the swearing and the amount of violence in the film but still having enough for the realism of horror to be in effect. Also, certificating the film at 15 allows the audience of the film to be aimed at a wider range of people. More and more people are starting to play electronic games like the Playstation 3, Xbox 360 and standard computers. Over 16.71 million have an Xbox 360 and 39 million have a PlayStation 3.

S.W.O.T

Swot chart for...

Strengths

• strong genre 
• appeals to a wide range of audiences (mainly young people) 
• strong market to appeal 
•  you can make it with a low budget
• the story doesn't neccessarily have to make sense.
•  have suspense, tension, heart-racing action, and if the writing is good, the payoff of a satisfying ending.
• released around Halloween time.
• Around 214567980 teens in the world watch horror films.
• Paranormal Activity brought in  $193,355,800 (Worldwide) (21 January 2010)

• Annual Ticket Sales

  
  
  

  	1995	1996	1997	1998	1999	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011
  Tickets (billion)	1.22	1.26	1.42	1.44	1.44	1.39	1.44	1.58	1.55	1.49	1.40	1.41	1.40	1.37	1.42	1.33	1.26
  Revenue ($bn)	$5.29	$5.59	$6.51	$6.77	$7.30	$7.48	$8.13	$9.19	$9.35	$9.27	$8.95	$9.25	$9.63	$9.85	$10.65	$10.46	$10.06

  
  
  Note: Figures for 2011 are at an annualized rate.
  
  

Weakness'

• Wont have top Hollywood actors in.
• Less publicity than other films coming out.
• Are around 45,678,091 horror films  (worldwide)
• Some big well known competitors coming out the same time like Paranormal Activity 3 ($114,559,442) (worldwide)
• 19 horror films coming out the same month.

• Top-Grossing Genres 1995 to 2011

  		Movies	Total Gross	Average Gross	Market Share
  1	Comedy	1,709	$44,109,306,498	$25,810,010	23.68%
  2	Adventure	492	$37,125,069,606	$75,457,459	19.93%
  3	Drama	3,014	$32,944,364,172	$10,930,446	17.69%
  4	Action	545	$31,305,996,370	$57,442,195	16.81%
  5	Thriller/Suspense	538	$14,730,162,612	$27,379,484	7.91%
  6	Romantic Comedy	393	$11,044,888,007	$28,104,041	5.93%
  7	Horror	318	$9,000,873,568	$28,304,634	4.83%
  8	Documentary	1,015	$2,044,463,420	$2,014,250	1.10%
  9	Musical	109	$1,739,896,338	$15,962,352	0.93%
  10	Black Comedy	81	$776,887,611	$9,591,205	0.42%

Opportunities   

• Halloween is coming up. 
• wide range of audience. 
• Mainly appeals to young people which is one of the best markets to appeal to.
• Low budget which makes it easier to break even. 
• Out in halfterm where young people will have alot of spare time

Threats 

• Other films in this genre would be coming out at the time. 
• Unknown director. 
• Not top actors will be in the film. 
• Low budgets. 
• Up against films which have much higher budgets. 

Presentation

I made a presentation on the distribution of my film. I need to do some case studies and codes and conventions. More in depth analysis.

Horror films from geenelly