Swot chart for...
Strengths
Weakness'
- strong genre
- appeals to a wide range of audiences (mainly young people)
- strong market to appeal
- you can make it with a low budget
- the story doesn't neccessarily have to make sense.
- have suspense, tension, heart-racing action, and if the writing is good, the payoff of a satisfying ending.
- released around Halloween time.
- Around 214567980 teens in the world watch horror films.
- Paranormal Activity brought in $193,355,800 (Worldwide) (21 January 2010)
Annual Ticket Sales
Tickets (billion) 1.22 1.26 1.42 1.44 1.44 1.39 1.44 1.58 1.55 1.49 1.40 1.41 1.40 1.37 1.42 1.33 1.26 Revenue ($bn) $5.29 $5.59 $6.51 $6.77 $7.30 $7.48 $8.13 $9.19 $9.35 $9.27 $8.95 $9.25 $9.63 $9.85 $10.65 $10.46 $10.06
Note: Figures for 2011 are at an annualized rate.
Weakness'
- Wont have top Hollywood actors in.
- Less publicity than other films coming out.
- Are around 45,678,091 horror films (worldwide)
- Some big well known competitors coming out the same time like Paranormal Activity 3 ($114,559,442) (worldwide)
- 19 horror films coming out the same month.
Top-Grossing Genres 1995 to 2011
Movies Total Gross Average Gross Market Share 1 Comedy 1,709 $44,109,306,498 $25,810,010 23.68% 2 Adventure 492 $37,125,069,606 $75,457,459 19.93% 3 Drama 3,014 $32,944,364,172 $10,930,446 17.69% 4 Action 545 $31,305,996,370 $57,442,195 16.81% 5 Thriller/Suspense 538 $14,730,162,612 $27,379,484 7.91% 6 Romantic Comedy 393 $11,044,888,007 $28,104,041 5.93% 7 Horror 318 $9,000,873,568 $28,304,634 4.83% 8 Documentary 1,015 $2,044,463,420 $2,014,250 1.10% 9 Musical 109 $1,739,896,338 $15,962,352 0.93% 10 Black Comedy 81 $776,887,611 $9,591,205 0.42%
Opportunities
- Halloween is coming up.
- wide range of audience.
- Mainly appeals to young people which is one of the best markets to appeal to.
- Low budget which makes it easier to break even.
- Out in halfterm where young people will have alot of spare time
Threats
- Other films in this genre would be coming out at the time.
- Unknown director.
- Not top actors will be in the film.
- Low budgets.
- Up against films which have much higher budgets.
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