Monday, 10 October 2011

S.W.O.T

Swot chart for...

Strengths
  • strong genre 
  • appeals to a wide range of audiences (mainly young people) 
  • strong market to appeal 
  •  you can make it with a low budget
  • the story doesn't neccessarily have to make sense.
  •  have suspense, tension, heart-racing action, and if the writing is good, the payoff of a satisfying ending.
  • released around Halloween time.
  • Around 214567980 teens in the world watch horror films.
  • Paranormal Activity brought in  $193,355,800 (Worldwide) (21 January 2010)
  • Annual Ticket Sales



                      
    Tickets (billion)1.221.261.421.441.441.391.441.581.551.491.401.411.401.371.421.331.26
    Revenue ($bn)$5.29$5.59$6.51$6.77$7.30$7.48$8.13$9.19$9.35$9.27$8.95$9.25$9.63$9.85$10.65$10.46$10.06

    Note: Figures for 2011 are at an annualized rate.



Weakness'
  • Wont have top Hollywood actors in.
  • Less publicity than other films coming out.
  • Are around 45,678,091 horror films  (worldwide)
  • Some big well known competitors coming out the same time like Paranormal Activity 3 ($114,559,442) (worldwide)
  • 19 horror films coming out the same month.
  • Top-Grossing Genres 1995 to 2011

      MoviesTotal GrossAverage GrossMarket Share
    1Comedy1,709$44,109,306,498$25,810,01023.68%
    2Adventure492$37,125,069,606$75,457,45919.93%
    3Drama3,014$32,944,364,172$10,930,44617.69%
    4Action545$31,305,996,370$57,442,19516.81%
    5Thriller/Suspense538$14,730,162,612$27,379,4847.91%
    6Romantic Comedy393$11,044,888,007$28,104,0415.93%
    7Horror318$9,000,873,568$28,304,6344.83%
    8Documentary1,015$2,044,463,420$2,014,2501.10%
    9Musical109$1,739,896,338$15,962,3520.93%
    10Black Comedy81$776,887,611$9,591,2050.42%

Opportunities   

  • Halloween is coming up. 
  • wide range of audience. 
  • Mainly appeals to young people which is one of the best markets to appeal to.
  • Low budget which makes it easier to break even. 
  • Out in halfterm where young people will have alot of spare time

Threats 

  • Other films in this genre would be coming out at the time. 
  • Unknown director. 
  • Not top actors will be in the film. 
  • Low budgets. 
  • Up against films which have much higher budgets. 

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