Unit 3: Research Techniques

Friday, 20 April 2012

Friday, 27 January 2012

Audience survey

What is your Gender?

Female

Male

What is your age group ?

12-15

16-19

20-25

What are you scared of?

Spiders

Clowns

Death

Heights

Other, please specify

Do you watch horror movies?

Yes

How often do you watch horror films?

Never

Once a year

Once a month

Once a week

Everyday

Who do you watch Horror films with?

Yourself

Friends

Family

Boyfriend/Girlfriend

Where do you watch Horror films?

Home

Cinema

Online

Other, please specify

What Horror movies have you seen ?

Paranormal Activity

House of Wax

Scream

Jeepers Creepers

The Ring

The Grudge

Why do you watch Horror films?

Interesting

Excitment

Adrenaline rush

You like to get scared

What type of Horror movie do you like to watch ?

Science Fiction

Paraormal Horror

Phsycological Horror

Monster Movies

Vampire Horror

Thursday, 19 January 2012

Target audience and how to market to them

Target audience profile

Gender scale

FEMALE ß ----------HORROR--------- à MALE

Romance Period Suspense Horror Crime Action Sci-Fi

My chosen film genre is horror which in my view is the genre to go for as the there are many paths you can take while doing horror as a genre. Horror is focused to appeal to thrill seekers a mature ages around 18 and on.

Female ß-----Horror-----à Male

Horror Thriller Horror Action

If I wanted to cut down my research into my target audience then I would use the chart above showing the two main sub categories in comedy which are thriller horror films which are based more towards the thrill seekers and gorier. Action horror more tone downed and just a few scary bits.

Age

Demographics for horror genre show teenagers and young adults who want an adrenaline rush from being fearful of something/someone. Males aged 16-35 are most likely to watch horror films. Our target audience age is between 15-25 years. This is because of firstly, our certificate choice means that people below 15 cannot view it, so our audience needs to be for young adults. Furthermore, though more men are most likely to watch horror films, our target audience is aimed at women because of the storyline. This may attract women to watch horror films with their boyfriends, which would help boost our revenue in cinemas.

Monday, 9 January 2012

Monday, 28 November 2011

STORY BOARD

Tuesday, 15 November 2011

Case studies

One Missed Call (2008)
http://www.imdb.com/title/tt0479968/
One Missed Call Poster

2:11 minutes long

NARRATIVE AND GENRE ( macro elements )

What elements of the story are revealed? Your phone rings with a different ringtone to yours and you hear your death. You don't know who is calling and how. Lot of people die and one girl tries to find out who rings the phone and who is the source.

What characters appear? A few characters appear and you also see a few of them die. You can work out who the two main characters are by the camera being mainly focused on two girls but they show more of one with brown hair so you guess she is the main

What iconic elements of the genre are present? There is creepy looking people who you see one minute then you don't the next. One scene is in a hospital. You can already see alot of people die just from the trailers.

MISE-EN-SCENE.

What costume and make-up is visible? The make up of the victims is very natural , there clothing is casual. Throughout the trailer the main characters clothing turns from tight to baggy.

What décor? The victims house is normal looking and nothing seems to be out of place very neat and tidy. The decor of the house where they link the call to is very empty and has what looks like to be a baby's crib. Also the walls are made out of stone.

What props? 4 flip up mobile phones in different colors , red marble ball , a old cut up photo of a family.

How are the actors arranged within the frame? Sat by the window makes her look like an easy target and also sat close together. Girl is kept on the far left of the screen which makes you think something is going to come out at her from the right. Girl sitting on her own in a chair makes it look like a electrical chair. girl standing close to the camera and big stone house in the background makes it look creepy and spooky.

What locations have been used? Victims house , Alley way , Train track , police station , cafe , construction site , old manor house.

SOUND

Describe the music used in the trailer. The sound used in the trailer is very dark. They play the same chimey ringtone over and over again to aware the audience this is a spooky creepy sound. The music played in the background is high pitched and almost like a nursery rhyme. There is also a ticking noise in the background while the music builds up and turns to a choir of people. They also use alot of heavy breathing noises and echoey sounds.

Dialogue- what do you notice about this? (Use quotation) 'Thats your voice , thats you dying' at an early stage they tell the audience what happens. 'It's like you get a voicemail , you hear your death and then you die' again they clearly tell the audience what its about.

Is silence used in any particular way? Describe it. Silence is used a few times before something bad happend to create the audience a feel of no knowing and wanting to know what is happening.

Are any sounds amplified? They amplify the screams over the music.

CAMERA

Identify a sequence of shots used and for what effect.

Medium close up

Two shot

close up

medium close up

choker close up

low angle shot

medium shot

medium close up

over the shoulder shot